Does Twitter Help Museums Engage with Visitors?
نویسنده
چکیده
Even though Twitter is a fairly new web 2.0 tool, U.S. museum leaders are extoling the platform as a necessary component to any online programming or presence in museums today. Because of the myriad ways museums can use the platform to perform educational, marketing, or engagement-focused programming research on U.S. museums and Twitter is generally very broad, and because of the newness of the platform research in the museum informatics literature is exploratory. The present study seeks to understand more about the relationship building that museums are engaging in using Twitter. Thus, this study explores the ways in which museums engage with online users in their Twitter feeds through coding the content and frequency of a sample of U.S. museums on Twitter. Through this evaluation the present study seeks to understand how engagement is being practiced from the kinds of dialogue museums are conducting with online users.
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